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PIA report estimates state of US print market

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By: Greg Hrinya

Editor, Label & Narrow Web

PIA report estimates state of US print market
The latest edition of the PIA Print Market Atlas, reporting on the size and status of the US print market in 2001, is now available for purchase.
Valued for its market research and benchmarking applications, the 2002 PIA Print Market Atlas is updated annually to provide the most recent and up-to-date snapshot of the industry. Printing and imaging establishments, market researchers, and industry analysts use the information in the report to perform competitive analysis and market share estimates, evaluate market opportunities, estimate market size for suppliers, benchmark operations, and determine the most profitable new print markets within specific areas.
The 2002 PIA Print Market Atlas, a 284-page softcover book, is available for $200 ($99 for PIA/GATF members). The book and CD-ROM set is available for $500 ($250 for members). To order, call 800-662-3916 (US and Canada); fax 412-741-0609; mail to GATF/PIA Orders, PO Box 1020, Sewickley PA 15143-1020; or on the Internet visit www.gain.org.

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